Specialty retailers have a unique opportunity to create consumer and business relationships in the same environment. The challenge is providing the proper sales and marketing channels that treat these clients differently but have the intended outcome; acquire, grow, and maintain customers.
Mass marketing and monthly transaction detail has been the norm in the industry for some time. With the advent of loyalty programs, some personalization has occurred. However, Conclusive Analytics takes right-time sales and marketing opportunities to the next level. Conclusive Analytics has proven that daily monitoring and transaction behavior-based alerts are the key to acquiring new accounts, growing existing accounts, increasing loyalty, and preventing defection.
Conclusive Analytics evaluates individual transaction behavior and performs daily transaction monitoring. When abnormal behavior is detected, a real-time opportunity alert is triggered. Our proprietary analytics platform integrates cross-channel efforts, and reacts with the appropriate sales or marketing message and channel in a highly automated environment. Our single sign-on web interface is easy to use in that critical opportunity window.
By monitoring behavior, triggering alerts when behavior shifts outside of acceptable variance, and delivering the alert directly to the appropriate channel, Conclusive Analytics gives Specialty Retailers a significant advantage.
Our Proprietary Platform Components:
- Individual Behavior-Based Analytics and Customer Modeling
- Real-Time Alerts with Right Channel Business Rules in One Convenient Portal
- Complete “Snap-shot” of Customer History Available at the Point of Contact
- Fully Integrated Communications and Lead Generation Platform
- Marketing Automation and Multi Channel Execution
- Database Management & Enhancement
- Robust Dashboard Reporting Platform
- Improve Customer Retention and Loyalty
- Attract New Business
- Up-Sell & Cross-Sell Opportunity Alerts
- Automate Sales and Marketing Tasks
- Improve Sales Territory Coverage and Efficiency
- Improve Forecast Accuracy and Timeliness
- Increase Customer Satisfaction
- Improve Buyer Behavior Knowledge