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Intelligent Analytics
We build unique intelligence into every behavior-based analytics program. Our teams of highly skilled industry experts have developed specialized
solutions that monitor over 51 billion transactions per month. We take awkward “Big Data” warehouses and make individual records actionable, accountable, and measurable. Our customers realize the continual financial benefits of using our sophisticated modeling platform to acquire, grow, and retain the most profitable customers.
At Conclusive Analytics, we use proprietary predictive data mining models that systematically rank and identify prospects in the context of your acquisition and loyalty programs. The power behind Conclusive Analytics’ single sign-on Conclusive 360TM is the use of micro analytics to monitor, alert, and react to abnormal individual behavior patterns.
Our proprietary individual behavior analyses, and subsequent abnormal behavior alerts, allow our customers to execute complex right-time marketing and sales programs. Unlike traditional database marketing models, which suggest companies create a message, choose a message delivery channel, and then statistically group people most likely to respond, we “let the data drive the strategy”.
Using time series analysis, the teams at Conclusive Analytics take overwhelming amounts of data and move away from macro grouping trends to individual behavior patterns. Conclusive Analytics’ ability to identify individual abnormal behaviors and then execute right-time, right-message marketing is unmatched in the industry. Conclusive 360TM also integrates a closed-loop system and provides valuable Business Intelligence, allowing for swift identification of improvement areas and business performance.
Conclusive Analytics Real-Time Custom Reporting Tools
To Maintain and Grow
Pattern Evaluation
Pattern Evaluation Modeling detects statistically abnormal behavior patterns using time series forecasting and statistical control limits. Detection is based on any event that can be converted into a time series and the output is any statistically abnormal behavior. The abnormal behavior, combined with individual business rules, is used to trigger “opportunity alerts”, which ultimately lead to multi-channel sales and marketing message delivery.
Next Best Product Modeling
Conclusive Analytics’ Next Best Product Modeling yields scored recommendations of products or services that a customer is most likely to purchase next. The model is based on an incremental learning, artificial intelligence algorithm called Adaptive Resonance Theory. The best results are achieved when multiple data points are available and vary greatly when looking at business to business versus business to consumer transactions.
Customer Lifetime Value
The expected net income from a customer, over the lifetime of the relationship, is a valuable indicator for allocating sales resources and budgets. Conclusive Analytics takes this important metric a step further, by enabling action alerts when the lifetime value of individual customers is reaching critical points. Our system automatically engages in sales or marketing activities to maintain and grow the relationship even further.
Defector Modeling
A key component of Conclusive 360TM is the analysis of individual behavior, and subsequent discovery of opportunities, to drive sales and marketing communications. By analyzing individual customer behaviors and detecting particular conditions that are significant indicators of attrition risk, our system alerts the proper channel to react. We prevent loyal valuable customers from defecting and increase their lifetime value to your business.
To Acquire and Grow
Customer Look-A-Like Modeling
This model from Conclusive Analytics yields profiles that describe the best customers and act as criteria for indentifying high-value prospects; in other words, a systematic method to finding prospects that “look like” current best customers.
Sales Coverage Modeling
Through analytic modeling and opportunity alerts, Conclusive Analytics helps with sales territory effectiveness. Our model takes the guess work out of who to “call on” next, and adds a new level of accountability to your Acquire and Grow sales activities.