Computer systems and data gathering technology have been a critical part of the automotive sector for ages. These systems were mainly used for stringent quality control and complex inventory systems. Recently, however, business and consumer data has found its way into these systems and interpreting the “Big Data” to understand customers and grow accounts has become a daunting task.
Traditionally, parts & service transactions looked at the monthly inventory movement to determine success, missing critical business to business transactional detail. Conclusive Analytics' solution, Conclusive 360TM,has proven that business to business transactional detail is the key to acquiring new accounts, growing existing accounts, and preventing defection to competitors.
Conclusive Analytics evaluates individual business and customer purchase history and performs daily transaction monitoring. When abnormal behavior is detected, a real time “opportunity alert” allows for sales personnel to react in that critical window. Our proprietary analytics platform also integrates cross-channel efforts. In a highly automated environment, a personalized multi-channel campaign takes shape. An opportunity alert prompts specific and detailed sales call information, followed by personalized direct mail, complemented by personalized email, to create a powerful brand loyalty tool.
By monitoring behavior, triggering alerts when behavior shifts outside of acceptable variance, and delivering the alert directly to the sales channel at the time it occurs, Conclusive Analytics gives Automotive and Automotive Components organizations a significant advantage.
Our Proprietary Platform Components:
- Individual Behavior-Based Analytics and Customer Modeling
- Real-Time Alerts with Right Channel Business Rules in One Convenient Portal
- Complete “Snap-shot” of Customer History Available at the Point of Contact
- Fully Integrated Communications and Lead Generation Platform
- Marketing Automation and Multi Channel Execution
- Database Management & Enhancement
- Robust Dashboard Reporting Platform
- Improve Customer Retention and Loyalty
- Attract New Business
- Up-Sell & Cross-Sell Opportunity Alerts
- Automate Sales and Marketing Tasks
- Improve Sales Territory Coverage and Efficiency
- Increase Customer Satisfaction
- Improve Buyer Behavior